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9 Actionable Content Marketing Tips From Top Industry Experts
If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect with prospects and differentiate from competition. The problem is, when it comes to developing and implementing content marketing strategies, it’s not always easy to know exactly where to start—especially if you haven’t invested much time or energy into content marketing before. If you want to invest in content marketing but you’re feeling overwhelmed or unsure about where to invest your time, money, and energy, one of the best things you can do before making any major decisions is spend time learning from people who know marketing best.
I recently talked with a handful of the brightest minds in marketing and asked them each to share one actionable content marketing tip that they have used recently to build brand awareness, boost traffic, connect with more leads, and grow their businesses.
Here are the nine exclusive and actionable content marketing tips they shared with me:
Tip #1. Be a better writer; tell better stories.
“Your words are your ambassadors — they tell your customers and prospects who you are. Many companies still don’t differentiate themselves enough through their writing voice.
Here’s an example of how a pet shelter told a better story with great results, just by thinking through how they told that story — their tone, voice and point of view.”
Tip #2. Answer the questions your prospects and customers ask.
“Remember and apply the most important tenet of content marketing: answer the questions your prospects and customers ask. When buyers of any kind begin their journey, they fire-up Google GOOGL +1.33%, ask a question, and will find an answer. As a marketer, the question becomes: will it be your answer they discover?
This idea should drive the content on your blog. I can recount many examples of how my blog posts have been a response to questions prospective clients want answers to. One that immediately comes to mind is a post called “”SEO Simplified for Short Attention Spans.” – — Ann Handley, Chief Content Officer of MarketingProfs
A client asked me to give her and her staff an SEO 101 in 15 minutes. I responded with a post that did exactly that and it caught fire and became one of the biggest drivers of traffic to my site ever.” – — Barry Feldman, Founder, Feldman Creative
Tip #3. Tell a consistent narrative campaign to keep your audience moving through the marketing funnel.
“Recently at Kapost we launched a multi-faceted campaign on “The History and Future of Marketing Technology.” Our audience starts with the past through the present-day, learning about the history of marketing technology on an interactive micro-site. To continue the narrative, they’re asked to download a whitepaper on the future of marketing technology. The fluid and familiar format–past, present, future–encourages our audience to take the next step, from visiting the website to downloading the whitepaper and in turn, moving through our marketing funnel.” — Toby Murdock, CEO, Kapost